Framed Vintage Advertising of Pepsi-Cola ad titled "Portrait of a Darling!"
The advertisement in the image is a vintage Pepsi-Cola ad titled "Portrait of a Darling!" The ad campaign, which is from the mid-1950s, promotes Pepsi-Cola as "the modern, the light refreshment" that "refreshes without filling". This slogan was part of a broader marketing strategy to appeal to the "trim young set" and women who were conscious of their figures
The print was featured in magazines such as Life or Saturday Evening Post. Similar vintage ads from this period can be found for sale online. The artist for the ad has been identified as Len Steckler.
This particular campaign was part of a larger shift in Pepsi's marketing, which began in the 1950s, to position itself as a classy, modern, and youthful brand in the "cola war" against Coca-Cola
DIMENSIONS with Frame: Height: 15 inch / 38 cm
Length: 10.45 inch / 26,5 cm
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